Social Growth Campaign — Fashion Retailer

The Overview

This fashion retailer had an engaged but small social following and a paid ad account that was spending steadily without a clear system behind it. They needed both organic content and paid spend working toward the same growth goal instead of running as two disconnected efforts.

The Challenge

Fashion content moves fast and inconsistently posting a few times a week wasn't building any real momentum, while paid ads were being run reactively around sales events rather than as a consistent funnel.

Our Approach

We rebuilt both sides around one monthly content and campaign calendar, so organic posts and paid promotion reinforced each other instead of competing for attention.

• Built a repeatable monthly content system across two platforms
• Restructured paid campaigns around a clear top-to-bottom funnel
• Introduced consistent creative testing to identify what content actually converts
• Set up reporting the client's team could read without needing us to explain it

The Results

Across the first two full quarters of the engagement: