E-Commerce Storefront Redesign
A full front-end rebuild focused on checkout speed and mobile conversion for a growing online retailer.
The Overview
The client came to us with a storefront that worked, but was slowly losing customers at checkout on mobile — where the majority of their traffic came from. Pages were heavy, the checkout flow asked for too much too soon, and load times were pushing three to four seconds on average mobile connections in their target market.
The Challenge
The existing store was built on a theme that had been customized so many times it was difficult to maintain, let alone speed up. Every attempt to trim the checkout flow risked breaking payment integrations that were already fragile.
Our Approach
We rebuilt the front-end from the template up, keeping the existing backend and payment integrations untouched to avoid re-certifying payment compliance mid-project.
- Rebuilt every template with a mobile-first, lightweight component structure
- Compressed and lazy-loaded all product imagery without visible quality loss
- Cut the checkout flow from five steps to three, removing non-essential fields
- Added persistent cart state so mobile users never lost progress mid-checkout
The Results
Within the first month of relaunch, the numbers moved in the direction we'd projected:
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