Restaurant Chain — Local SEO Campaign
Technical SEO and local listings overhaul across five city locations for a growing restaurant chain.
The Overview
With five locations across the city, this client was effectively invisible in local search outside their original flagship branch. Newer locations had inconsistent listings, duplicate map pins, and almost no location-specific content.
The Challenge
Each location had been set up independently over time by different staff, resulting in mismatched business names, addresses and categories across Google, Facebook and food-delivery platforms — a classic local-SEO trust problem.
Our Approach
We treated this as a data-cleanup project first, and a content project second — search engines reward consistency more than almost anything else in local search.
- Audited and corrected every listing across Google Business Profile and directories
- Built dedicated, unique landing pages for each of the five locations
- Fixed technical SEO issues (site speed, schema markup, mobile indexing)
- Set up a review-response and review-generation process for staff to maintain
The Results
Ninety days after the cleanup and content rollout:
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